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Beer selection; label design; cans
 3 colours cardboard pack; packaging design; beer cans; purple, green and teal
beer offering at 500ml; label design Red Nitro can; lager blue

Carlow Brewing Company

BRAND CREATION, PACKAGING and  POS OF O'HARA'S CRAFT BEER INDIA PALE ALE.

Following in O’Hara’s Irish Stout Nitro footsteps, I created a brand for O’Hara’s India Pale Ale. The time was right to transition towards a vibrant and youthful craft beer offering.

While maintaining O’Hara’s iconic graphic elements, this brand development showcases a jewel-like colour palette and a strong brand visual representation that really stands out on the shelf. Developed in 330ml and 440ml format, this new design opened the door to restyle some additional products, most notably Irish Red Nitro.

O'HARA'S Craft Beer is brewed by Carlow Brewing Company in Bagenalstow, Co. Carlow, Ireland.

Beer offering at 440ml, label design multicolour
Social media example; beer Marketing
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